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ALL TOPICS | Insider Secret Questions

Q: What's your insider secret as a wedding pro?


It’s. Know how to handle the stress before it hits you. That would be the number one advice that I would give a couple starting to plan their wedding. Listen, we all know that planning your wedding could be literally the most stressful time of your life. And it really shouldn’t be. It should be a joyful time. Yeah, sure, there’s going to be lots of stress and lots of decisions and lots of deadlines that you’ve got to hit. But the end of the day, it should be joyful, right? You’re starting to create one of the most special days of your life. And as soon as that stress hits and it’s not joyful, you need to stop and put a hole on everything. What I’d like for you to do is really think now before it begins on how you handle stress, right? Is it exercise? Is it meditation? Personally, what I would suggest is before you start this, really start a nice bond with your party planner. You’ve hired them for a reason. You hire them because you trust them, because you like them, because they would be your friend outside of this craziness of planning a wedding. So depend on them when it starts to get out of hand, lean on them. They’ve done this before and they can really help you pull you out of that rut and get you back on the right track, because it should be a joyful time. So many times I see a couple sitting in front of me at a meeting and I see that expression on their face and I say to them, guys, stop now and let’s regroup because this is the most important time of your life. We want that very special day. But you also don’t want those bad memories of what a nightmare it was leading up to that special day, right? So think about that. Think about how you handle stress. Put an end to it and it’ll be a little easier if it does become overwhelming because you’re actually prepared on how to handle it. That’s the most important thing I would say to a couple starting down this crazy road of planning a wedding.

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Ready to answer our couple’s burning questions?

Here are some tips and tricks to film a great video that stops the scroll:


Start with a hook.

You’ve got 3-5 seconds to stop the viewer’s scroll. Be creative… start with a phrase like:

  • Oh hell no, just no…
  • Absolutely not…
  • Yes, yes, yes! You should do this…
  • It depends on one very important thing…


Give a super quick intro.

We’ll put your name and bio in the title and links, so you can say something more general like:

“I’m Robin, a photographer in Chicago and after shooting 500 weddings…”
“I’m not only a wedding planner in Chicago, but a newlywed myself…”


Answer away!

Give them your hot take, and don’t hold anything back.

Examples of what we are looking for:

check out how Sal nailed it in this video and so did Megan in this one and Nichole told it straight (from her car).

Tips for filming

Filming vertically on your phone.

TikTok is vertical for good reason - Gen Z have spoken!

Good audio is more important than good video.

Find a quiet room (that isn’t an echoey bathroom!).

Make sure your face is bright enough.

Standing near a large window or lamp is helpful - You want to be brighter than your background.

Nothing works better than a good story.

If you have any experiences you can share to help answer the question, go for it!

the energy!

Down an espresso, pump yourself up, and let the answers pour out! Our couples want as much honesty as they can get.

Featured Question

Q: Is there really a wedding mark up?

Do you feel like the industry charges more “because it’s a wedding” and they know it’s an emotional purchase?

Do companies think that they can charge more for weddings since the bride and groom may be willing to spend more on their dream wedding?

Hey wedding pros – is this higher price tag justified? Why? Do you charge more for your service if it is a wedding?

This is a taboo topic, whispered but not discussed… until now.

Welcome to The Uncorked Project!

Join the conversation!


    Robin Sloan, The Uncorked ProjectVerifiedRobin Sloan, The Uncorked Project

    I have been asked this so many times... does the wedding industry inflate prices when they hear it's a wedding?

    Here is my honest answer (as a former wedding photographer)... NO. Did I charge more for a wedding than a 50th birthday party or a family portrait session? Yes, absolutely. I charged A LOT more for a wedding.

    Was I taking advantage of the emotional sell? Absolutely not.

    The main reasons I charged more for a wedding were: the unseen amount of work involved in the 12+ months leading up to the wedding, the skill level needed on the day, the INTENSE pressure to create perfect "portfolio level work" no matter what the reality of the situation- but mostly it is to compensate for the time AFTER the wedding in post production.

    Little known fact about wedding photography - the real job is sitting at a computer editing photos. Photographers spend many hours behind the computer carefully selecting and editing photos. They make adjustments, crop, and adjust colors to ensure each image it's best. Don't forget the time it takes for batching, renaming, importing, exporting and uploading the photos and preparing them for delivery.

    Do you think this justifies why photographers charge more for weddings than for other types of shoots?

    AvatarCody Pettengill

    Couldn’t agree more! And on the videography side its an absolute ton of data + editing discipline.

    Its a double sided coin- weddings are extremely high pressure but also high reward when we nail it.

    Our products (photo video) in particular are the only thing that genuinely will last forever . Having fun and ALSO nailing the product is worth the price of entry and frankly more.

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