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ALL TOPICS | Stationery Questions

Q: What do I need to look for (specifically) when proofing my wedding stationery?

VIDEO SUMMARY

Okay, let’s talk about proofreading 101 with the help of some visual aids. First, what are you looking for? You’re looking for typographical, errors, mistakes in content, layout, format, and punctuation. First thing you want to do is forget everything you know about reading. When you’re proofreading a document, you want to start from the bottom them and from the left. You want to read left to right, bottom to top. That will stop your brain from being able to autocorrect any mistakes and change it to what it should be. When you read bottom to top and backwards, you’re isolating each word by word, and you can easily identify anything that’s a mistake, that’s out of order, that’s out of syntax, that’s spelled wrong, or just doesn’t belong where you see it. So, bottom to top, left to right, reading completely backwards, isolating, don’t allow your brain to autocorrect. You’re going to be looking for every single detail. You can go back to your basics. Is this your correct wedding date? Time, location, year? When you start looking at the enclosures, you want to make sure that every element reflects exactly what your wedding information needs to show. As a wedding stationery person, I am working with thousands of documents any given day. Six brides with the same name, four weddings on the same date. I can make mistakes. You can make mistakes. We all make mistakes. But proofreading is our key to making sure those mistakes don’t go to print. So you’re looking for anything that’s out of sorts, spelled incorrectly, formatted incorrectly, or presenting the wrong content. And you want to read it backwards and bottom to top. Good luck.

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1

Start with a hook.

You’ve got 3-5 seconds to stop the viewer’s scroll. Be creative… start with a phrase like:

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2

Give a super quick intro.

We’ll put your name and bio in the title and links, so you can say something more general like:

“I’m Robin, a photographer in Chicago and after shooting 500 weddings…”
Or
“I’m not only a wedding planner in Chicago, but a newlywed myself…”

3

Answer away!

Give them your hot take, and don’t hold anything back.

Examples of what we are looking for:

check out how Sal nailed it in this video and so did Megan in this one and Nichole told it straight (from her car).

Tips for filming

Filming vertically on your phone.

TikTok is vertical for good reason - Gen Z have spoken!

Good audio is more important than good video.

Find a quiet room (that isn’t an echoey bathroom!).

Make sure your face is bright enough.

Standing near a large window or lamp is helpful - You want to be brighter than your background.

Nothing works better than a good story.

If you have any experiences you can share to help answer the question, go for it!

Bring
the energy!

Down an espresso, pump yourself up, and let the answers pour out! Our couples want as much honesty as they can get.

Featured Question

Q: Is there really a wedding mark up?

Do you feel like the industry charges more “because it’s a wedding” and they know it’s an emotional purchase?

Do companies think that they can charge more for weddings since the bride and groom may be willing to spend more on their dream wedding?

Hey wedding pros – is this higher price tag justified? Why? Do you charge more for your service if it is a wedding?

This is a taboo topic, whispered but not discussed… until now.

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2 comments

    Robin Sloan, The Uncorked ProjectVerifiedRobin Sloan, The Uncorked Project

    I have been asked this so many times... does the wedding industry inflate prices when they hear it's a wedding?

    Here is my honest answer (as a former wedding photographer)... NO. Did I charge more for a wedding than a 50th birthday party or a family portrait session? Yes, absolutely. I charged A LOT more for a wedding.

    Was I taking advantage of the emotional sell? Absolutely not.

    The main reasons I charged more for a wedding were: the unseen amount of work involved in the 12+ months leading up to the wedding, the skill level needed on the day, the INTENSE pressure to create perfect "portfolio level work" no matter what the reality of the situation- but mostly it is to compensate for the time AFTER the wedding in post production.

    Little known fact about wedding photography - the real job is sitting at a computer editing photos. Photographers spend many hours behind the computer carefully selecting and editing photos. They make adjustments, crop, and adjust colors to ensure each image it's best. Don't forget the time it takes for batching, renaming, importing, exporting and uploading the photos and preparing them for delivery.

    Do you think this justifies why photographers charge more for weddings than for other types of shoots?

    AvatarCody Pettengill

    Couldn’t agree more! And on the videography side its an absolute ton of data + editing discipline.

    Its a double sided coin- weddings are extremely high pressure but also high reward when we nail it.

    Our products (photo video) in particular are the only thing that genuinely will last forever . Having fun and ALSO nailing the product is worth the price of entry and frankly more.

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