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Pricing is a very personal thing.
Are you tired of going on vendors, websites loving their work but you don’t see your price? Well, let me tell you why no one person, no wedding day. Nothing is the same.
I can speak from my experience as a wedding planner. The services that I offer are not often understood.
Personally speaking, I don’t include pricing on my site and ads because I find couples get lost in the number instead of the relationship that we build and the overall experience of planning that significantly led to a wildly successful wedding day or weekend.
Now, as a planner, I completely understand why some don’t. But frankly, being a bride myself and having to figure out my budget and pay for my wedding on my own, I was extremely frustrated.
There are generally three options for them. One is no pricing at all. Two is a starting point and then three is their full pricing offerings.
the vendors that do not have any pricing on their website. They are wanting to get a lot of inquiries. This may be because they’re a volume wedding vendor. They’re not that exclusive. The wedding venue offers that are putting a starting point for wanting to qualify their leads and they’re wanting to receive less emails.
Let people know that I can’t afford this person, so I’m going to move on. Therefore, this wedding vendor is going to need to spend less time on people who aren’t qualified for them and they’re starting to get maybe in more of the higher tier market.
People to put the full pricing list on their. That wedding vendor will also be able to spend more time on the people who do book. And can get to know those people. They can fully dream up their vision, their idea for that particular vendor’s skill.
Some vendor categories are very cut and dry. Maybe it’s a DJ, you get 4 hours of service, microphone, etc. and this is the price.
But for me as a planner, I know that there’s not a lot of understanding of what we do necessarily or the broad range that we can do. And so if they see a price point, 1000, 10,000, $100,000 and they don’t really know what comes with it, oftentimes it’s an automatic turnoff and that’s an automatic stop. I don’t want to work with them.
But the truth is, when I can have a conversation and explain, this is how it works. This is a services that we offer. It’s a no brainer.
From Maui to Iceland and everywhere in between, Antonia has seen (and planned!) it all. Antonia is a 24 year veteran of the wedding and social events industry where she has made a name for herself as a destination planner. Named one of Destination Weddings and Honeymoons top 7 planners in the world in 2013, she has loved expanding her brand with a keen attention to detail and impeccable client experiences. Seen in the pages of Martha Stewart Weddings, Destination I Do, Brides, Bridal Guide and more.
CHECK OUT MORE FROM ANTONIA CHRISTIANSON
Being a bride, I was extremely frustrated when I would reach out to a vendor just to find out after an hour long conversation that their minimum or their starting price was far beyond my budget and it wasted both of our time to reach out to them.
It is very difficult to give exact prices for things like flowers, photo experiences, catering when there’s so many variables to go into play. But I do strongly believe, and I have a very firm stance on this, it is very beneficial to put a prices starting at or an average spend.
Now as planner we have a starting price for things like our event management because we know that there is a minimum and we will not go below it. However, for a collaboration package or partial planning or a full journey service or full service planning, we will put a starting price and then also say average spend of X, Y, z.Most of our couples fall within this range because we do have an idea of where most people land. Save your time and theirs.
Our award winning planning and design team has been bringing our client’s heart bursting events to life for over 10 years! From celebrity award show events, to your commitment to your partner, there’s nothing that fires us up more than a great celebration full of community, and of course a lovely design.
CHECK OUT MORE FROM KIRIN WHITE
Everyone’s day is different. One bride may have a reception venue, a ceremony venue. It may require a room flip. All those things are elements that require more work, more people, more to do. So yes, we have a base and we have a main structure, but there are other things that need to be added on.
So if you go on my site or any person site and you see one price, you are now calling that person say, Hey, I want that 20 $100 planning package. But then they send you an invoice and it’s like 2700. It will make you feel some type of way. So it’s better to go on the site, not have a price. We talk through it. I explain why certain things are the price and then I send it to you. So that way no expectation is set. It is a real dollar to send because we discussed it.
As a wedding planner, I am passionate about creating unforgettable experiences for couples on their special day. With years of experience in the industry, I have honed my skills in organization, communication, and attention to detail. From selecting the perfect venue to coordinating with vendors, I work tirelessly to bring my clients’ visions to life. My ultimate goal is to take the stress out of wedding planning and make the process as enjoyable and memorable as possible. We have been featured in Southern Bride, People and Currently in the Hall of Fame for Weddingwire and The Knot.
CHECK OUT MORE FROM PATRICE ARMSTRONG
To each particular couple, while your vendors will likely have set packages for you to review, those packages are built to offer you some customization based on the needs or scope of your event.
Those needs are best discussed during an initial consultation and we cannot recommend this enough. The level of service and planning experience you receive as part of the package price are just as important too.
Are you receiving what you want and more importantly are receiving? What you need are some of the big questions that we really recommend asking as you’re having these conversations with your vendors. I cannot stress enough. Ask the questions. There’s no harm in this. Your vendors are here to guide you and inform you and to explain what you’re getting behind that number.
I’m a big believer that cheaper doesn’t always mean better, though I very much respect that. Budgets have a purpose. Still understand what you may be sacrificing by going with that cheaper option or going with somebody that you’re booking just for the cost and not for the value behind it. Hope this is helpful.
My career with event planning started just shy of my 20th birthday! I attended the University of Connecticut (go Huskies!) and joined an on-campus committee where I responsible for planning a large array of events for the entire campus community – parents and visitors, too. This is where I got my first taste of planning for an array of people, needing to meet their needs and creating a memorable, worthwhile, and intentional experience.
Shortly before graduating, I became an intern with one of the leading planning companies in New England (spoiler alert: Jubilee Events!). I knew the hands-on experience was necessary because there was so much behind-the-scenes that a client and even the fellow creative didn’t see. Weddings were not what they were 10 or 20 years before, a sentiment I find myself recalling quite often these days!
Fast forward nearly a decade and a half and as the owner behind Jubilee Events, I have produced hundreds of events in a variety of venues and locations across New England, New York, and North Carolina, and even some overseas. I’ve partnered with some of the best, most creative and talented professionals this industry offers and have faced just as many once-in-a-lifetime, sweet, funny, and irreplaceable moments as I have the less-than-fun-to-talk-about. Every experience, event, couple, family, and experience we’ve been a part of has allowed us to grow and strengthen the values and purpose behind this business.
My team and I live for the moments that matter, and the personal connection we’ve grown with all we’ve partnered with throughout our years provides us the ability to create unique, personalized, thoughtful, and fun experiences that our couples and their loved ones remember forever.
CHECK OUT MORE FROM DIANA SULLIVAN
Do you feel like the industry charges more “because it’s a wedding” and they know it’s an emotional purchase?
Do companies think that they can charge more for weddings since the bride and groom may be willing to spend more on their dream wedding?
Hey wedding pros – is this higher price tag justified? Why? Do you charge more for your service if it is a wedding?
This is a taboo topic, whispered but not discussed… until now.
Welcome to The Uncorked Project!