It’s so bonkers to film a wedding.
Is there a wedding markup? Are wedding vendors just greedy jerks who want to fleece? You know, we are generally honest, hardworking, creative people who want to be paid fairly for our time. Yes.
You’re not crazy. There’s absolutely Wedding market and Libby Dollar. I’ve shot weddings in 26 states. So this is not regional commentary at all.
I would say wedding markup is definitely not a thing.
Is there a wedding markup on services? Kind of. But not without good explanation.
Listen, a wedding is an entirely different event than, say, like a birthday party or baby shower. If you were to lie to a vendor to get a cheaper rate and that vendor showed up and it was something else, that vendor could leave because they are not prepared.
You have to be prepared to film a wedding. The timelines are so different, the pressure is different. You have to bring different equipment. It’s so bonkers to film a wedding. To give you an example, the cinematographers of Hollywood and the TV industry don’t want to touch weddings because these are live events with extremely tight turnarounds. And you kind of have to be a little crazy to like doing them because you can’t really redo an event.
So everything has to be perfect, perfect the first time out. That’s a lot of stress and a lot of pressure. And not only that, but you have to change your entire personal life beforehand. You have to make sure you don’t get hurt. You have to make sure that your limbs work. I mean, it’s just crazy things you have to do.
So, yeah, there’s a markup.
I’m a wedding photographer based in Montana. And yeah, I can definitely say, you know, when I photograph an event, it’s going to be cheaper than a wedding. But the reason behind this is the amount of effort that goes into a normal event is going to be just substantially less on my part. For example, I’m shooting a bar mitzvah this weekend.
They hired me for a couple hours. I talked to them once on the phone. I’m going to show up. I’m going to do the pictures. I’ll edit, get them to. I’m pretty easy. We’re, on the other hand, with a wedding that is months and months of preparation. Usually there’s like maybe an engagement shoot. There’s an album design looking at just a massively long day now.
There’s just a lot more work that goes into it. Even just things down to coordinating a schedule, bringing on additional help normal. Then I can show up, I can do it by myself. But a wedding is going to take more people from my team. I’m probably going to have to hire out an editor as well. Just with the amount of weddings that I’m doing in a summer and the quality that needs to come with the images, just, you know, weddings are one of those once in a lifetime things and they have to be done right.
Do I have a wedding markup as an event planner in the Philadelphia area? No, I don’t. But I mostly charge by the hour. So a wedding involves more hours, but my rate is the same whether it’s a corporate event or a wedding. Other vendors might have a wedding markup because it involves more back and forth between the couple.
It could be for invitations, it could be for photography or videography, it could be catering. These details when it involves a wedding, take a lot more time than an event that is more simple and cut and dry and so if your vendor is charging you a flat rate, they need to be compensated for all of that back and forth and revision and customization.
And that’s why it may seem like it’s a markup, but it is really just being compensated for the time.
Whether it’s explicitly stated or not. Weddings are expected to be perfect. Getting close to perfect requires more and more and more time, money, preparation, expertise, assistants, all this kind of stuff. If I’m going to photograph family photos on a Wednesday evening at a park and I get sick or something happens with my family, I can reschedule. If the weather’s terrible, if my camera breaks, I can reschedule.
We can do it again. You can’t do a wedding again. You can’t just mess up an hour worth of photos. Oh, heck, I had the wrong settings on. No, you are expected for all of ten, 12, 14 hours that you’re there to produce evidence of every single thing that happens in the most artistic way that can grow with your portfolio And all of this kind of stuff. Other events that are as do or die, that have a firm date, that have high expectations, are price the same as weddings, events that can be rescheduled or are lower priority or have lower expectations.
Those are the things that get a discount.
Here are some tips and tricks to film a great video that stops the scroll:
You’ve got 3-5 seconds to stop the viewer’s scroll. Be creative… start with a phrase like:
We’ll put your name and bio in the title and links, so you can say something more general like:
Give them your hot take, and don’t hold anything back.
check out how Sal nailed it in this video and so did Megan in this one and Nichole told it straight (from her car).
Do you feel like the industry charges more “because it’s a wedding” and they know it’s an emotional purchase?
Do companies think that they can charge more for weddings since the bride and groom may be willing to spend more on their dream wedding?
Hey wedding pros – is this higher price tag justified? Why? Do you charge more for your service if it is a wedding?
This is a taboo topic, whispered but not discussed… until now.
Welcome to The Uncorked Project!
2 comments
I have been asked this so many times... does the wedding industry inflate prices when they hear it's a wedding?
Here is my honest answer (as a former wedding photographer)... NO. Did I charge more for a wedding than a 50th birthday party or a family portrait session? Yes, absolutely. I charged A LOT more for a wedding.
Was I taking advantage of the emotional sell? Absolutely not.
The main reasons I charged more for a wedding were: the unseen amount of work involved in the 12+ months leading up to the wedding, the skill level needed on the day, the INTENSE pressure to create perfect "portfolio level work" no matter what the reality of the situation- but mostly it is to compensate for the time AFTER the wedding in post production.
Little known fact about wedding photography - the real job is sitting at a computer editing photos. Photographers spend many hours behind the computer carefully selecting and editing photos. They make adjustments, crop, and adjust colors to ensure each image it's best. Don't forget the time it takes for batching, renaming, importing, exporting and uploading the photos and preparing them for delivery.
Do you think this justifies why photographers charge more for weddings than for other types of shoots?
Couldn’t agree more! And on the videography side its an absolute ton of data + editing discipline.
Its a double sided coin- weddings are extremely high pressure but also high reward when we nail it.
Our products (photo video) in particular are the only thing that genuinely will last forever . Having fun and ALSO nailing the product is worth the price of entry and frankly more.