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Kristen Ligas and Nicole Serse

Wedding Planner

We’re New Jersey’s premier style-centric wedding, party and event planning company. We specialize in high-end, unique events for modern, bold, standout clients and we pride ourselves on cutting-edge, creative design, styling and event management.

We believe in authenticity, hard work, and the power of relationships. We provide a professional, buttoned-up and efficient planning experience, but we still love to have fun with our clients and each other. You’ll definitely catch us dancing in the corner of your reception.

We met in 2012 at a PR agency in the fashion and beauty department (hence the name, Well-Dressed Events!). We learned a lot working in PR (mostly that we hated PR), but also that we loved planning media events for our clients.

With our new found love of event planning, we both began our journey through various roles at well-known companies in New York and New Jersey like Neiman Marcus, Bloomingdales, Toys”R”Us and WeWork, but we always knew we wanted to start our own wedding and event planning business.

In 2016, WDE was born. Since that day we’ve helped countless clients in New Jersey, New York, Connecticut and Pennsylvania plan their dream weddings, parties and events!

Check out more from Kristen Ligas and Nicole Serse
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Featured Question

Q: Is there really a wedding mark up?

Do you feel like the industry charges more “because it’s a wedding” and they know it’s an emotional purchase?

Do companies think that they can charge more for weddings since the bride and groom may be willing to spend more on their dream wedding?

Hey wedding pros – is this higher price tag justified? Why? Do you charge more for your service if it is a wedding?

This is a taboo topic, whispered but not discussed… until now.

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2 comments

    Robin Sloan, The Uncorked ProjectVerifiedRobin Sloan, The Uncorked Project

    I have been asked this so many times... does the wedding industry inflate prices when they hear it's a wedding?

    Here is my honest answer (as a former wedding photographer)... NO. Did I charge more for a wedding than a 50th birthday party or a family portrait session? Yes, absolutely. I charged A LOT more for a wedding.

    Was I taking advantage of the emotional sell? Absolutely not.

    The main reasons I charged more for a wedding were: the unseen amount of work involved in the 12+ months leading up to the wedding, the skill level needed on the day, the INTENSE pressure to create perfect "portfolio level work" no matter what the reality of the situation- but mostly it is to compensate for the time AFTER the wedding in post production.

    Little known fact about wedding photography - the real job is sitting at a computer editing photos. Photographers spend many hours behind the computer carefully selecting and editing photos. They make adjustments, crop, and adjust colors to ensure each image it's best. Don't forget the time it takes for batching, renaming, importing, exporting and uploading the photos and preparing them for delivery.

    Do you think this justifies why photographers charge more for weddings than for other types of shoots?

    AvatarCody Pettengill

    Couldn’t agree more! And on the videography side its an absolute ton of data + editing discipline.

    Its a double sided coin- weddings are extremely high pressure but also high reward when we nail it.

    Our products (photo video) in particular are the only thing that genuinely will last forever . Having fun and ALSO nailing the product is worth the price of entry and frankly more.

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