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Diana Dorsey

Wedding Planner

Diana Dorsey is a certified wedding planner and owner at Simply Elegant by Diana. Founded in 2010, Diana has planned hundreds of weddings and events all over the country, but is based in San Francisco, CA and Las Vegas, NV.

Diana has built a six-figure business, executed over 300+ weddings, and averages 45 weddings per year. She has been published in Party Slate, Martha Stewart Weddings, Modern Weddings, Brides Magazine, Maharani Weddings, Glamour & Grace and voted one of Top 19 Bay Area Wedding Planners for 2022, by SFist.com.

Diana is recognized within the event industry for her calm and pleasant demeanor. Her goal is not only for clients to enjoy the planning and day-of experience but also, for all vendors involved to enjoy the process as well. Her “eagle eye” attention to detail and willingness to go above and beyond, is what makes planning an event with Diana such a delight!

Check out more from Diana Dorsey
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Featured Question

Q: Is there really a wedding mark up?

Do you feel like the industry charges more “because it’s a wedding” and they know it’s an emotional purchase?

Do companies think that they can charge more for weddings since the bride and groom may be willing to spend more on their dream wedding?

Hey wedding pros – is this higher price tag justified? Why? Do you charge more for your service if it is a wedding?

This is a taboo topic, whispered but not discussed… until now.

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2 comments

    Robin Sloan, The Uncorked ProjectVerifiedRobin Sloan, The Uncorked Project

    I have been asked this so many times... does the wedding industry inflate prices when they hear it's a wedding?

    Here is my honest answer (as a former wedding photographer)... NO. Did I charge more for a wedding than a 50th birthday party or a family portrait session? Yes, absolutely. I charged A LOT more for a wedding.

    Was I taking advantage of the emotional sell? Absolutely not.

    The main reasons I charged more for a wedding were: the unseen amount of work involved in the 12+ months leading up to the wedding, the skill level needed on the day, the INTENSE pressure to create perfect "portfolio level work" no matter what the reality of the situation- but mostly it is to compensate for the time AFTER the wedding in post production.

    Little known fact about wedding photography - the real job is sitting at a computer editing photos. Photographers spend many hours behind the computer carefully selecting and editing photos. They make adjustments, crop, and adjust colors to ensure each image it's best. Don't forget the time it takes for batching, renaming, importing, exporting and uploading the photos and preparing them for delivery.

    Do you think this justifies why photographers charge more for weddings than for other types of shoots?

    AvatarCody Pettengill

    Couldn’t agree more! And on the videography side its an absolute ton of data + editing discipline.

    Its a double sided coin- weddings are extremely high pressure but also high reward when we nail it.

    Our products (photo video) in particular are the only thing that genuinely will last forever . Having fun and ALSO nailing the product is worth the price of entry and frankly more.

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